March’s focus in the 1000 “True” Fan blog series is KEEPING FANS. Last week, we talked about newsletter content. This week, we’re moving on to what’s value added and non-value added content.
Review of Past Week (Mission 9: Newsletter Content): Success
I still can’t come up with a catchy title, so I developed a contest in my April Newsletter, asking for help. If anything, I hope to engage a few people with the request. Also, I reformatted my newsletter for April and developed a welcome email for new subscribers, telling them who I am. I think both of these will work out nice.
I’m still participating in some newsletter building cross-promos, so how is it going?
Current Mailing List Subscriptions: 686 fans / 1000 true fans (Up 197 from last week.)
This Weeks Mission: Keeping Fans – Value Added vs. Non-Value Added Content
Okay, my years in management are coming out. Value added? Non-value added? What the heck is that?
As a manager, anytime we wanted to improve a process (typically, simplify it to save time), we first identified our customer (or audience, in this case). Then, we determined if what task we were doing added value…or didn’t.
I’ve been thinking a lot about this in regards to writing/blogging/social media-ing. Does my content add value for my audience? Am I doing too much? What can I stop to simplify things? What’s just annoying to everyone involved?
So, who is my audience? It’s you. Who are you? A writer. A reader. Just somebody who is trying to waste time and stumbled up my excessively wordy blog post? I have a mix of all the above. Do I have “fans” of my fiction writing following me? Very few–but this is expected for a newly published author. Each platform I use has a different audience, though some of you cross between a few of them.
- Blog: Mostly writers–mostly NEWish writers. Writers trying to develop their skills, platform, or finish their first book. Some readers / book bloggers sprinkled in. (Tell me if I’m wrong, please.)
- Facebook Page: A mix of readers, supportive writers I’ve stumbled upon, and some obligatory following of friends and family.
- Twitter: Pretty much all other writers, trying to promote their own writing. Some writing friends I’ve met through Kindle Scout and other writing adventures I’ve done.
- Newsletter: Mostly READERS. By giving away a free book in exchange for a sign-up, this has populated with readers.
What does my audience want? What does anyone want. They want to be entertained. They want to learn something. They want ??? I’m still learning this.
Knowing who my customers are and what they want, my next step is to determine if each task I do adds value to the customer. Does it give them what they want? Its a way to keep a loyal audience and to make sure I’m not wasting my time. The nice thing is each platform can tell you what topics bring audience engagement…by number of clicks, likes, opens, etc.
Example for each platform:
- Blog: I looked at my most popular posts and pages. I learned something interesting. My “About” page was at the top. Does that mean people want to know more about who I am? I don’t really talk much about what I do outside of writing. (i.e. carting my kids to whatever sport/birthday party/school function they are going to or whatever vacation we’re going on–next week it’s 12 days in Europe on a Mediterranean cruise.) Perhaps, I should sneak this in more, but I’m just not good about talking about myself…not that I don’t like to share. 🙂 Other popular posts were my Lessons Learned With Self-Publishing and this 1000 True Fan Series. Writing tips were way up there too. My book reviews/spotlights–not so popular.
- Twitter: I tweet…and I tweet…and get minimal engagement. My tweets have to be NON-VALUE ADDED for my audience. I need to either change my tweets, change my audience, or just send Twitter to the bird house. (Though, my blog posts that flow to twitter get some interest, I think I may focus on these some before I give it up.)
My goals this week: Focus on my audience and simplify my routine. Review each task I do and ask if it is giving my audience value. Save time to be able to focus more on writing my current novel (Secret Lives of Superhero Wives.) Go through each social media and ask if what I’m doing actually adds value. (Noting that some add value to ME, and that’s okay.) Also, I’m going to schedule some of my historical blog posts as tweets this week–let’s see if I can get my engagement up.
Want to read more? Here’s a webpage to check out.
Next Week: I’m on VACATION! I won’t be blogging again until the 21st or 22nd. I’m coming up with a checklist for daily value added tasks to do to save time when using social media.