Creating a Mailing List

Since February, I’ve been struggling with getting a mailing list sign-up on my blog. The value of a mailing list for authors has been cited in numerous articles I’ve read. In fact, you should be creating this list as soon as possible – well before finishing a novel.

I finally figured it out and wanted to share!

First, I created an account through http://www.mailchimp.com/ and designed a mailing list. I learned that having a wordpress.com site only allowed me to embed a POP-UP subscription window. I didn’t want the annoyance of a pop-up. Personally, I don’t want to be a pushy sales-person.

What I wanted was a subscription column added to my widgets on my blog home page. It turns out, using the wordpress.com platform, this isn’t possible – you need wordpress.org to do this. And I’m cheap – I couldn’t justify switching platforms at this point. Well, I found a work around.

Through MailChimp, I created a launchpad signup and added a link to this on my sidebar. It works great! (Assuming people actually see it!)

Simplified directions:

  1. Create MailChimp account
  2. Create a list through MailChimp
  3. Create a signup form (general form) through MailChimp
  4. Take this link and add it to your wordpress.com sidebar (customize format à widgets àadd text à add link for your signup Launchpad from MailChimp – here’s directions for getting the link in html format: https://en.support.wordpress.com/links/text-widget-links/ )

As I’m working on obtaining subscribers, I’m trying to figure out what I’ll do with this list. Here are my thoughts:

  1. Ask for beta readers of new books
  2. Offer free books in exchange for reviews on Amazon and/or Goodreads (advance reader copies)
  3. Give free short stories away (as a cheap ploy to drive traffic to the novels)
  4. Announce when new publications are coming out
  5. ????

 Mailing List

(If you’re interested, click here for the link to sign up for my mailing list)

Do you have an email subscription list? What do you use it for?

About Joynell Schultz

Writer & lover of all types of speculative fiction. I'm shivering in northern Wisconsin. Learn about my novels here: http://Author.to/JoynellSchultz
This entry was posted in Marketing, My Writing Journey, Writing Tips & Resources and tagged , , , , , . Bookmark the permalink.

12 Responses to Creating a Mailing List

  1. I’m struggling with this myself, and wondering what I’ll ultimately do. Thank you for sharing this, it was very timely!

    Liked by 1 person

  2. librarygurl says:

    I was actually just looking into this last night and set up something. Because I have a blog, a webpage, a Facebook page, and other outlets, I had to think why the email list would be different. I also had to decide if it was just about my upcoming book, my future books, or all the things I do. I settled on a monthly email about ALL the things going on. This way I have 1 email list and can collect things all month to mention. I just need to design some type of header.

    Liked by 2 people

  3. good info! I’ve struggled before with the limitations of having a dot com as opposed to trying the dot org. if I had to face it, however, i’m probably not using my simple dot com to it’s full extent. so much I’m still learning (even adding a simple page the other day–gimme a break!).

    Liked by 1 person

    • I hear you about the website thing. I struggle with the simple things too! I know I could do so much more, but there are so many hours in a day to devote to these things. Thanks for reading!

      Like

  4. smnystoriak says:

    This post comes at just the right time for me! Great information!

    Liked by 1 person

  5. Please let me know if you get stuck. I literally spent hours and hours to get that little bit of gratification. I should have been editing instead! Oh well.

    Like

  6. Pingback: 2017’s Quest to find 1000 “True” Fans | Joynell Schultz

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