Instafreebie is one platform authors use to distribute free stories to readers. A bonus to using Instafreebe is they have author group giveaways with a purpose of growing your newsletter. (Readers get a free book if they sign up for your newsletter.)
I had been struggling with this a little, as I only had short stories that I could give away free. All my novels and novellas are enrolled exclusively with Amazon and enrolled in Kindle Unlimited. In addition, I don’t have the budget for a fancy designer cover for a free giveaway, so I make my own.
Both these issues (average covers and shorter stories) resulted in less downloads than the other authors in the group giveaways. This was fine, as I continued to grow my mailing list, but made growth slow and I questioned the cost-effectiveness of this method.
Well, I found the secret for me to have DOUBLE (or Triple!) the downloads to my free stories!
It’s bundling them into a box set — and making it LOOK like a box set. (Note: I think this method will work for ANY platform, including Book Funnel, and even for sale on Amazon.)
For example…Here is what my Quick Escape: Fantasy Tales freebie used to look like:
And now, I give away the same freebie, and changed the image to this:
And it gets double the downloads, even though each story averages only about 2000 words.
I did the same with my Superhero Wives short stories. I used to give away just one story:
But I bundled it with a few other short stories I had to create this:
And downloads doubled!
You can see how Quick Escape: Fantasy Tales stands out on the page here:
Of course, now that I have the subscribers, they need to be paired with a stellar newsletter welcome series to keep them reading.
As always, thanks for reading!