After releasing four books, I’ve tweaked and retweaked my new-release marketing plan. I’d love feedback on ways to improve it, but here’s what I have so far.

First, I release a first in a series at 99 cents for 8 days, though when I release Fur & Feathers, I may try a release at full price ($2.99). The reason for 99 cents is to encourage sales and hope that the Amazon algorithms pick it up to be “sticky.”

Here’s my advertising plan:

So what does it all look like? Here’s how my release of Hidden: A Pregnant Fairy Godmother’s Journey went. I don’t follow the plan above perfectly, but it serves as a guide. Of note, I couldn’t promote using some of my favorite paid promo sites because of my story being a novella or they were booked when I contacted them. Also, some of the paid sights below, I wouldn’t use again due to lack of sales.

**Note: I had a 3 month pre-order period. For Amazon, this does nothing to help your ranking, but does help build also-boughts for some free advertising a little later.

How am I doing so far? Okay, but I have four more days to go at 99 cents. Someday I’d love to discover the secret formula, but I think massive sales takes a bit of luck as well. Here are my Amazon sales charts so far:

And don’t forget, I hit #1 in a category (humorous fantasy) and earned the elusive Amazon best seller ribbon. Both of which are a huge win for me!!!

Oh, and I saw my name on the same page with two of my favorite authors, Patricia Briggs & Robin McKinley. You can’t put a price tag on that one.

So, what marketing am I missing? What’s worked for you?