March’s focus in the 1000 “True” Fan blog series is KEEPING FANS.
This Weeks Mission: Creating Readable Content
What started this thought?
My husband says, I checked out your blog post AND IT WAS REALLY LONG! So long, it made me wonder if I need to shorten them up.
THE AVERAGE USER SPENDS LESS THAN A MINUTE ON A WEBSITE. Most spending only 10-20 seconds. Make your important points stand out. What point is there in writing something if nobody actually reads it?
The Key: The content needs to skimable with important points called out for the readers.
Here are some tips on how to make the content readable:
- Keep things short!
- Short sentences
- Short paragraphs
- Use lists
- Call out important points (but not too much of this. I know, I over do it.)
- Start each sentence with most important point, or bold it if it’s buried in the paragraph.
- headers / font size (vary it, and larger is better)
- bold / italics
- Keep it visually pretty.
- Use white space. Big blocks of text turns people away when reading on a screen.
- Add images
- Get rid of any clutter (tags, links, etc.)
- Actual readability
- Light background with dark text.
- 400-600 words
That’s all for this week!
(Did you notice that I rearranged this post from my standard template and put the important content on the top?)
Want to read more about readability?
- Five Tips to Improve Your Blog Post Readability
- Make Your Blog More Readable
- How to Format Your Blog Posts for Better Readability
So…a summary of how last week went, for those of you who are following this journey on a week-to-week basis.
Review of Past Week (Mission 11: Daily Routine): It went great!
I shortened up the list of things I checked on every day to the things that had the most impact or that made me the happiest. It may not have grew my mailing list, but it made my life more manageable. Do you know what? I actually was productive towards writing my current book, The Secret Lives of Superhero Wives. Yay! A big win!
I’m still participating in some newsletter building cross-promos, so how is it going?
Current Mailing List Subscriptions: 1400 fans / 1000 true fans (Up 151 people since last week.)
Again, I’m over my goal of 1000 subscribers, but they’re not all fans. I’m continuing my journey this year, trying to find 1000 readers that truly support me. Here’s the data so far:
Next Week: Next month, I’m focusing on small changes. The posts will be short and sweet. See you then.