April’s focus in the 1000 “True” Fan blog series is SMALL CHANGES.
This Weeks Mission: Adding a Newsletter Subscribe Pop-up to your Blog/Webpage
Some time ago, I read that a pop-up subscription box could drive sign ups to your newsletter/mailing list. I remember reading one site that said, “If you don’t believe they’ll work, I challenge you to try them for a week.”
I still avoided adding one back then, as I didn’t want to be annoying. What I’m realizing now is that almost all the sites I visit have them. They are the norm. I automatically just click the “x” or “close” in the corner and proceed to the site…but once in a great while, I do sign up.
So, I’m taking that advice I read so long ago. I’m adding a pop-up to my site. I’m committing to leaving it for a month to see if it does any magic. If you’re reading this in the WordPress Reader and would like to see my pop-up, click HERE.
To add this, I simply built the pop-up in MailChimp and added a widget to my page design. It only took a few minutes (less time than writing this blog.)
*** Update (4/13/17): One day after putting this pop-on, I’m turning it off. I did get one subscriber, but feel the issues are not worth it. For one, Google is now penalizing all mobile sites that use pop-ups and downgrading their ranking in search results. Also, the Mail Chimp pop-up was not as user friendly as I would have liked.
I’ll try this again in the future when I upgrade from a wordpress.com site to a wordpress.org website and have more customization options. User friendly and mobile free are a necessity.
So…a summary of how last week went, for those of you who are following this journey on a week-to-week basis.
Review of Past Week (Mission 13: Static Front Page): I think it looks more professional. I’m still unsure if it’s affecting my site’s traffic at all.
Also, this past week, I sent out a newsletter to 1502 people. You can read about all my unsubscribes in this Blog Rant of mine. I ended up with 62 newsletter unsubscribes (and 2 abuse reports.) This is to be expected, as most my subscribers came from Instafreebies giveaways, but it sparked me to change my focus in May to increasing subscriber engagement rather than growing my list. (Remember, my goal this year was only 1000 newsletter subscribers.)
Current Mailing List Subscriptions: 1483 fans / 1000 true fans (Up 17 people since last week — considering the 62 unsubscribes, I’m happy with this.)
Next Week: We’ll continue to focus on our website/blog.