1000 True Fans – Extending Your Reach

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Happy June!

We’ve been at this 1000 True Fans project for over five months now. I’m changing the structure moving forward to one big project per month. (With only one post to go along with it.)

I’ve been measuring my fan growth by my mailing list growth, but not everyone is a fan of mailing lists. In fact, many people HATE email, but it’s clear in novel marketing that an email list is critical to sustainability and growth, but there are other ways to reach people…and different people than those who don’t mind being on a mailing list.

  • Facebook page likes
  • Twitter followers
  • Good Reads follows
  • Book Bub follows
  • Amazon Author follows

All these help diversify your message. Even if some of the people overlap, and appear on your newsletter as well, you’re just extending your reach. An important advertising principle: People need to hear something seven times before the act on it.

So…How do I grow my reach with the above?

With a similar method to mailing list growth. There’s no easy answer as it takes work.

Here’s some simple steps to grow the above.

  1. Ask people to like your social media/author pages. I have it on my blog, in my newsletter, email signature, and links on other social media as well. This does bring me some followers.
  2. Focus on consistency with posting on twitter (pre-scheduling some posts) and facebook too. (I’m up and down with this, but am adding pre-schedule posts to my monthly calendar.)
  3. Cross promote with other authors specifically for social media growth. Similar to how I’ve been using a free book giveaway and participating in multi-author giveaways to grow my newsletter, you can do similar things with follows. There are many authors out there looking to grow their reach as well. I found one to participate in for June, I can’t wait to see how it turns out. Here’s what it looks like that you can win $100 by participating. To find these authors, you need to watch Facebook author groups or coordinate your own. Another way is to guest post on other’s pages. Facebook parties/takeovers. Blog tours. Participating in a contest (using a service like Rafflecopter) is another option.
  4. Paid advertising. Using Facebook/Twitter Ads, Amazon giveaways, etc. I know that whenever I run a Facebook ad to promote a new release, a side effect is a whole bunch of page likes.

What ideas do you have? I’ll be trying these out during June and will report back on my progress in July.

For those of you following my newsletter subscriber growth, here’s how I’m doing so far:

Current Mailing List Subscriptions: 3371 fans / 1000 true fans (Up 1000 people since last week! I did it by participating in a group giveaway where we all share the signups. I expect a high unsubscribe rate as they pass through my new subscriber email automation, but perhaps some will turn into true fans.)

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 If you want to get caught up on 2017’s journey to find 1000 fans, check out the 1000 “True” Fan Landing Page.

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