Author Newsletter Content

It’s been over a year that I’ve been sending out an author newsletter. I used to get so nervous on my content and had a touch of paralysis on whether to send it out or not.

Now, I’m a little more confident, but still wonder if I’m on target. I subscribe to lots of author newsletters, trying to see which interests me most, but each one of them is so different. I’ve learned what I don’t like in a newsletter, but still have questions:

Are my subscribers reading mine? Do they like the content or are they expecting something different?

To answer these questions, I created a survey and asked my readers what they like, hate, and wish was included. I sent this survey out in my monthly newsletter and incentivized survey completion with a $20 Amazon Gift Card prize given away to one lucky respondent. Here’s what that newsletter looked like.

Overall, I received 535 responses to my survey. 🙂 This is what my readers had to say:

  • 52% have read at least one of my books
  • 50% appreciate that my stories are clean, while 30% don’t care, and 9% only will read clean stories (I recently had two subscribers upset about an anthology I was in that wasn’t clean. My story was, but the other author’s stories weren’t. It made me realize who some of my readers are.)
  • 59% like a monthly newsletter while 19% like every other week and 17% would like weekly (Other authors do weekly and say it works great and is what their fans want. I was curious, as a more frequent newsletter would allow me to participate in more group promotions.)
  • 71% of my readers enjoy fantasy books, 70% mystery, 56% romance, 56% science fiction, and 20% would read anything I wrote. 😊 (I love you!) I didn’t realize how many mystery readers I had.
  • 50% are happy with a diverse newsletter while 25% would like one tailored towards their favorite genre
  • 59.4% like a subject line that has a peek to the content while 32.5% enjoy a consistent one so they know who the newsletter is from (Mine used to all say something like: April’s “Hidden World” Newsletter. I recently changed this to try to get higher open rates, and was wondering if readers missed it. It appears this was a good change.

Of what I currently put in my newsletter, I learned my readers are most interested in my new release updates, followed by updates on my writing progress & stories. Group promos & contests, and other author books are the least favorite, but still 54% say they enjoy this section.

I then asked the survey respondents what would they like to see in my newsletter that’s currently not there. The most requested was fun stories about my personal life that ranked in at 47.5%, followed by sneak peeks & excerpts and exclusive content such as character interviews or deleted scenes. Hearing about book sales and the life as a writer also had quite a few votes. The least votes came to hear about what I’m blogging about and a serial novel.

Then I read everyone’s comments, which is where you get the best feedback. Here’s some of my favorites that I’ll be incorporating into newsletter revisions:

  • More on Zoo Animals!
  • More on where you get your inspiration
  • Too many promotions at the end of the email
  • Table of contents
  • Don’t need to include all categories every month
  • Advanced reader copies of books

Overall, this was a fantastic exercise to do with readers. I learned that I’m currently on target with content, but still gave me some tweaks I can do to improve my newsletters further. To see how this all came together, take a peek at my April Newsletter where I started to make some changes. More to come.

Thanks for reading!

–Joy

Feel free to share any author newsletter experiences you’ve had. I love learning from each other.

4 thoughts on “Author Newsletter Content

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