So, I must have been living under a rock. A few weeks ago I heard of this concept of “1000 True Fans” for the first time. (Detailed HERE.) The theory is that an artist can survive on 1000 true fans. While, for a self-publishing author who sells their novels for $0.99, this isn’t exactly true. I’m a nerd, here’s the math.
- I can write 2 books per year and make royalties of $0.32 per book sold. So if each fan bought both books… that would be: 2 books x $0.32 x 1000 fans = $640 per year. Barely covers editing costs.
- This is eye opening. Let’s say I charge $2.99 per book, that gives me royalties of about $2 each… so the math: 2 books x $2 x 1000 = $4000 per year. Still not enough to pay the mortgage.
The article says that 1000 true fans is not an absolute number. It changes per artist. So, for me to make a “living” at writing, I’d need more fans. Let’s do reverse math. Let’s assume, 30K per year is enough to live off of.
- $30,000 / year divided by 2 books/year divided by $0.32 cents = approx. 47,000 fans
- And at $2 profit per book would be 7500 fans – well, maybe that number’s more achievable.
This brings me back to the reason I write. I’m not claiming to be a brilliant writer, I just want to provide people with a little entertainment. (It’d be nice to cover my publishing costs, but when my hobby was triathlons, I spent WAY more money than writing.) It got me thinking. If I had 1000 true fans, I’d be happy forever knowing 1000 people were actually reading my stories. Hey, right now I’d be happy with 100 true fans.
So, for 2017… Follow me in my quest to achieve 1000 fans. Week-by-week, I’ll post my mission and the outcome.
After seeing this article on 1000 True Fans, I bumped into a free webinar by Mark Dawson (more programs HERE) titled, “30 Days to 100 Fans: Mailing Lists 101” that further inspired me.
This Week’s Mission: Per the webinar I attended, the first week’s goal is to simply go out and just ask people I know if they’d like to hear more about me – follow my journey – join my mailing list – however I feel like wording it. The goal is to ask 20 people this week and get their names and email address. I will be entering this data into the mailing list program I’m using. (MailChimp, you can see my blog on this HERE.) This week, I cannot ask through social media. Hint Hint — That’s for next week. 🙂 Downside to this: I’m an introvert. Deep breath, Joy. You can do it!
It’s not a perfect measure, but I’ll track my week-by-week progress using my mailing list subscriptions.
Current Subscriptions: 6 fans / 1000 true fans (And yes, you read that right. I only have 6 subscribers to my mailing list. Of those six, two are my husband and me.)
Ready, set, go! I’m off to find some fans. 🙂 Thanks for reading. (To find more posts in this series and to watch my progress, click HERE.)