April’s focus in the 1000 “True” Fan blog series is SMALL CHANGES.
This Weeks Mission: Newsletter signup in book back matter
I know how important it is to have a newsletter sign-up link in the front and back of your published novel with a goal of capturing readers to join your mailing list. With my new novel, Blood & Holy Water, I’ve tried something new.
Right after “The End” it says this:
If you enjoyed this novel, a prequel to the next story in this journey can be found in the short story collection, Quick Escape: Fantasy Tales. (The prequel is titled, Bitten.)
You can download this collection free by signing up for Joynell Schultz’s newsletter here: http://eepurl.com/ccWKDn
I took a chance, as I have never seen this before…
Well… Since implementing it, I’ve had 26 sign-ups from the link in the two weeks since publishing this novel. That’s 26 people who read my novel and wanted more. Now, we’re getting closer to “true” fans.
So, this week, I’m working on a prequel to Love, Lies & Clones as well…and adding a similar offer in the back of that novel. It will now be my norm going forward: A little bonus to readers who want more when finishing a story. Also, I’m going to try a “free” day for Love, Lies & Clones, so I was hoping, at the very least, to at least gain subscribers by giving the novel away free.
So…a summary of how last week went, for those of you who are following this journey on a week-to-week basis.
Review of Past Week (Mission 14: Website Popups): Epic FAIL!
I added a pop-up to my website, to capture mailing list subscribers. I had one sign-up within an hour of turning it on, but after some help from blog followers, I turned it off before 24 hours had passed. The annoyance to my readers and the potential penalty google search engines give pop-ups, I decided it wasn’t worth it.
So…how’s my progress going on my way to 1000 true fans?
Current Mailing List Subscriptions: 1635 fans / 1000 true fans (Up 152 people since last week.)
Next Week: Is it worth paying for your own domain name/email address?